Business Development Manager

Job Description: Business Development Manager

Reports to: Director

Purpose of role

To work with the management team to build the Bluebird Care brand in the local area, and drive the continued growth and success of the business.  

Key responsibilities

To develop and lead the marketing strategy for our domiciliary care business. The PR and marketing executive has a key influence on how people see our brand. This varied role requires excellent communication skills, great planning and organisational ability, creative talent and marketing experience. You will be a key point of contact for communications with our external and internal stakeholders. The customer experience is key to the marketing strategy. 

Duties 

• Work with the management team to develop the marketing strategy and lead on its implementation.
• Identify advertising and other promotional opportunities. Write copy for adverts and produce other promotional materials for the local press, specialist publications, local radio etc. 
• Research and produce company leaflets and brochures that are easily accessible to people with a range of communication needs. Liaise with designers and printers and arrange distribution.
• Establish relationships with the local media to positively raise the profile of the company.
• Organise feedback and PR events such as specialist care themed initiatives, summer events programme, customer/ family forums, charitable events, etc.
• Manage photography, photoshoots, interviews and press releases / press responses for PR purposes
• Manage the business microsite in line with brand guidelines, creating up to date content that is engaging and accessible.
• Use social media as a promotional and business tool in line with brand guidelines. Provide advice to the Bluebird Care team on best practice for the commercial use of social media channels.
• Evaluate the effectiveness of marketing campaigns and take necessary actions to improve and / or leverage successes.

• Manage business relationships across the health and care community 
• Research, identify and develop relationships in the local community maintaining a robust pipeline of opportunities by growing, influencing and leveraging your network.
• Lead and motivate the team to achieve enquiry generation objectives with the primary goal of bringing in new business to increase market share and generate employment opportunities.
• Develop and deliver a range of innovative approaches both face to face and virtually to increase awareness of Bluebird Care’s customer services and employment opportunities in the local community.
• Support the local community and position Bluebird Care as experts in social care by engaging in events, running workshops and raising awareness of elderly related issues.
• Generate referrals from a diverse range of community stakeholders who come into contact with older people such as GPs, Discharge Nurses, Practice Managers, Solicitors and community groups
• Research, plan and successfully execute regular community marketing events including attending fairs, exhibitions, recruitment events and any other events that would promote our services to the public.
• Be prepared to work flexibly as part of the Bluebird Care team
• Promote the growth and development of the business. Work with the management team to achieve key performance targets and deliver within budget.

This list is not exhaustive and from time to time you may be required to undertake additional duties.

Role specification

This provides a picture of the skills, knowledge and experience you must have to carry out the role. You should demonstrate how you meet the ‘essential criteria’ by giving examples where possible. We will use this information to select suitable applicants for this post.

Essential Experience

• Previous experience in business development, sales, marketing, community engagement or relationship management.
• Experience generating enquiries, referrals or new business opportunities through networking, events and stakeholder relationships.

• Experience building and maintaining relationships with local community, health, care or professional stakeholders.
• Experience planning, coordinating and evaluating marketing campaigns, promotional activity or community events.
• Experience working to targets, KPIs or business growth objectives.
• Strong customer service experience with the ability to represent the business professionally.

Desirable

• Experience within domiciliary care, health, social care or a related regulated service environment.
• Experience using Microsoft 365, Teams, SharePoint, CRM systems or digital marketing platforms.
• Experience managing budgets, suppliers, promotional materials or external marketing partners.
• Diploma in marketing or communications or other relevant qualification.

Knowledge & Skills

• Excellent relationship-building and networking skills.
• Excellent written and verbal communication skills, with the ability to adapt messages for different audiences.
• Strong knowledge of marketing channels, community engagement and referral generation.
• Ability to identify, develop and manage a pipeline of business development opportunities.
• Ability to plan, organise and deliver events, campaigns and outreach activity.
• Ability to analyse KPI information, campaign outcomes and enquiry trends to inform action plans.

• Strong commercial awareness, including budget awareness and understanding of business growth targets.
• Excellent organisational and planning skills with the ability to prioritise workload independently.
• Confident use of Microsoft Office and digital communication tools, including social media for business purposes.
• Ability to build positive relationships with colleagues, customers, families and external stakeholders.
• Ability to influence professionally, follow up agreed actions and support teams to achieve enquiry generation objectives.
• Willingness to learn new systems, monitor local market activity and continuously improve business development processes.

Personal Attributes

• Confident, proactive and self-motivated.
• Professional, trustworthy and able to maintain confidentiality at all times.
• Positive, resilient and solutions focused.
• Comfortable working independently and representing the business in the community.
• Able to build rapport quickly and communicate with warmth, empathy and credibility.
• Takes ownership and accountability for results.
• Commercially minded with a continuous improvement mindset.